Thanks for stopping by. I help businesses and individuals turn digital marketing strategies into results that matter. Based in Paris and working globally, I take a hands-on approach: implementing strategies, guiding execution, optimizing performance, and coaching teams for sustainable growth.

I started my career in media nearly two decades ago, working on projects across broadcast media, live events, and online channels. As the industry evolved, I had the opportunity to join a new digital marketing division — and I haven’t looked back since. Being part of this “start-up within a company” gave me exposure to every part of the digital marketing process: simplifying complex tactics to educate sales teams and business stakeholders, understanding which levers drive campaign performance, and leading our digital business to meet budgets and goals.

Over the past 13 years, I’ve led digital initiatives for clients from SMBs to global brands, managing campaigns and teams across SEM, Podcasting, Social Media, OTT and other digital media channels. I bridge strategy and execution, guiding teams and partners to make things happen, and that hands-on approach is what clients and teams value most.

This year, I made the move from San Francisco to Paris, an exciting shift that’s allowed me to immerse myself in a new culture while continuing to collaborate with clients around the world. After years in leadership, I now focus on hands-on projects I’m passionate about — seeing initiatives through from start to finish and managing every detail. While new to the French market, I aim to combine international best practices with a practical, results-driven approach to help local businesses grow.

What I Bring to the Table:

• Hands-On & Results-Focused: I don’t just strategize; I guide execution and solve problems alongside your team.

• Client-Centric: I tailor solutions to your specific business needs, challenges, and goals.

• Global Perspective: Nearly two decades of international experience blending strategy with practical implementation.

• Coaching & Enablement: I empower teams to grow independently and sustain success.

In my free time, I explore Paris with my dog, Sady and experiment with storytelling on Instagram, @LaVieKristi — always looking for inspiration in everyday moments.

Ready to take your digital marketing to the next level? Let’s connect and explore how we can grow your business together.